Citrus County’s Visitors & Convention Bureau, known as Discover Crystal River, has introduced the Eco Compliance Partner Program to recognize manatee tour operators who demonstrate environmental responsibility and regulatory compliance. The program is part of a larger strategy aimed at sustainability and protecting local waterways.
The initiative acknowledges businesses that comply with federal, state, and local regulations, educate visitors about responsible manatee interactions, and work to preserve eelgrass beds and spring-fed ecosystems crucial to the area’s future.
“This is about more than tourism,” said Auvis Cole, Director of Discover Crystal River. “This is about protecting what makes Citrus County special—our natural environment, our wildlife, and the legacy we leave behind. Our tour operators are on the front lines of that mission.”
To qualify as an Eco Compliance Partner, manatee tour companies must be licensed by the U.S. Coast Guard and meet safety standards. They are also required to have a current Special Use Permit from the U.S. Fish & Wildlife Service for Crystal River operations. Additional requirements include providing educational briefings or videos on passive observation practices before tours begin, using anchoring systems that do not harm eelgrass, and following rules regarding seasonal sanctuaries for manatees.
Certified operators will receive an Eco Compliance Partner badge for marketing purposes. They will also benefit from increased online visibility through preferred listings on DiscoverCrystalRiverFL.com. A new micro website focusing on sustainability efforts in Citrus County will soon be launched to further highlight these initiatives.
Operators participating in the program will gain promotion in county-wide marketing campaigns centered on sustainable tourism and have access to collaboration opportunities with other eco-conscious partners. They will also receive preferred status in media engagements throughout the year.
The program aligns with Citrus County’s broader Tourism Strategic Plan under its Sustainability Pillar and supports ongoing restoration projects such as eelgrass replanting and water quality improvements. It also responds to growing interest among travelers in environmentally friendly destinations.
“As more and more tourists are looking for eco-friendly and sustainable destinations, this program helps our community lead by example,” Cole said. “By highlighting the companies that are doing things the right way, we send a clear message that responsible tourism is not just welcomed here it’s expected.”
