Duke Energy Ohio & Kentucky have introduced artificial intelligence technology to help identify and remove scams targeting their energy customers. The company announced that this system scans websites, social media platforms, and paid advertisements for potential threats, including fake ads and fraudulent customer service numbers.
“As scammers become more sophisticated, we are proactively working to protect customers from bad actors. We are committed to creating a secure platform for our customers to manage their energy account. If something doesn’t feel right, slow down, verify and report it – our team is here to help,” said Amy Spiller, President of Duke Energy Ohio & Kentucky.
The new AI tool monitors digital channels for signs of open-source social engineering tactics. It flags suspicious content such as impostor helplines or misleading advertisements for removal by the hosting platforms. The company cited recent cases where a paid search ad impersonated Duke Energy with a false customer service number and was subsequently taken down.
Duke Energy noted an increase in scam reports across its service areas during 2025, especially in February when many customers seek bill assistance. To address this issue, the company partnered with Better Business Bureau Cincinnati and other utilities during the 10th annual Utility Scam Awareness Day in November to educate customers on recognizing and avoiding scams.
Customers are advised to be cautious if they receive urgent or threatening payment requests. They should use only official contact information found on their Duke Energy bill to verify communications. Suspected scams can be reported through Duke Energy’s Scam Reporting Tool, the BBB’s Find and Report a Scam resource, or the FTC’s Consumer Advice site.
The company warns that common scam tactics include demands for immediate payment, threats of service disconnection, or requests for payment via prepaid cards or cryptocurrency—methods not accepted by Duke Energy. The utility will never specify how payments must be made or threaten immediate disconnection.
Duke Energy Ohio & Kentucky provide electric service to approximately 910,000 customers over a 3,000-square-mile area and natural gas service to about 560,000 customers in Ohio and Kentucky.
Duke Energy (NYSE: DUK), headquartered in Charlotte, North Carolina, serves around 8.6 million electric utility customers across several states and owns over 55,100 megawatts of energy capacity. Its natural gas services reach approximately 1.7 million customers across multiple states as well.
The company continues investments in grid upgrades and cleaner energy sources as part of its broader strategy toward a more reliable energy future.
For more information about Duke Energy’s initiatives or resources related to scam prevention efforts, visit duke-energy.com or follow the company on X (formerly Twitter), LinkedIn, Instagram, Facebook or illumination.
