Destiny Neves has been named the new Regional Director for Volusia County by the Florida Restaurant & Lodging Association (FRLA). Neves brings over ten years of experience in hospitality, including roles in sales, client relations, and event coordination.
Before joining FRLA, Neves worked as Sales Manager at Hilton Daytona Beach Oceanfront Resort. In this position, she surpassed multimillion-dollar revenue targets and established partnerships with organizations across government, education, social, and corporate sectors. Her previous experience also includes leadership positions at The Plaza Resort and Spa, Perry’s Ocean Edge Resort, and Daytona Beach Resort & Conference Center.
Neves has also contributed to the local hospitality community through her involvement with the Lodging & Hospitality Association of Volusia County. There she supported the Board of Directors and assisted in organizing major events for members.
Carol Dover, President & CEO of FRLA, said: “Destiny’s track record of leadership, relationship building, and results in Volusia County makes her an outstanding addition to our team. Her insight into the needs of hoteliers, restaurateurs, and hospitality suppliers will be a tremendous benefit to our members and the local hospitality industry.”
In her new role at FRLA, Neves will focus on supporting members by promoting growth initiatives, workforce development efforts, and strengthening the hospitality sector within Volusia County.
The Florida Restaurant & Lodging Association represents more than 10,000 members from various segments of Florida’s $112 billion hospitality industry. Its mission includes advocacy for its nearly two million employees statewide. The association provides regulatory compliance training through Safe Staff and RCS Training as well as career-building programs via its Educational Foundation.
For more information about membership opportunities or FRLA’s activities visit https://frla.org/.



