At the 2025 Hospitality Stars of the Industry Gala, the Florida Restaurant & Lodging Association (FRLA) named Jordan Beckner as Supplier of the Year. Beckner, who is Founding Partner and President of Sales for FiberBuilt Umbrellas & Cushions, was also inducted into the FRLA Hall of Fame during the event at Henderson Beach Resort in Destin.
Carol Dover, President and CEO of FRLA, said, “Behind every great dining and lodging experience are suppliers who go above and beyond to support our industry’s success, and Jordan Beckner sets that high standard. Under Jordan’s leadership, FiberBuilt Umbrellas & Cushions has exemplified innovation, reliability, superior quality, and collaboration. Ever present and always engaged in our industry, Jordan’s dedication to supporting our operators and their guests makes him the perfect choice for our 2025 Supplier of the Year.”
The annual gala recognizes restaurant and lodging operators as well as suppliers from across Florida for their work in hospitality. The Hall of Fame honor is given to leaders whose long-term service has made a significant impact on Florida’s hospitality sector.
Jordan Beckner responded to his award by saying, “On behalf of FiberBuilt Umbrellas & Cushions and my partner of 25 years, Paul Knapp, I am deeply honored to be recognized as the Florida Restaurant and Lodging Association’s Supplier of the Year. First and foremost, I want to thank my Lord and Savior, Jesus Christ. Any success I’ve achieved — in business or in life — is because of His grace, guidance, and the strength He provides. I truly believe that through faith, hard work, and perseverance, all things are possible.I also want to express my sincere gratitude to Carol Dover and her entire FRLA team. For nearly two decades, they have demonstrated unwavering leadership, built meaningful business relationships, and, most importantly, offered genuine friendship. It has been a privilege to work alongside such passionate advocates for Florida’s hospitality industry.To my incredible family — thank you for your constant love, encouragement, and understanding through every season of this journey. Your support gives me purpose and strength.And to our amazing employees — the heart and soul of FiberBuilt — this recognition belongs to you. Your dedication, craftsmanship, and pride in what we do every day are what make our company exceptional.I am truly humbled by this honor and grateful for the opportunity to serve such an inspiring industry. Together, we will continue to strengthen and support Florida’s hospitality community for many years to come.”
Beckner has been involved in hospitality since co-founding FiberBuilt Umbrellas in 2000 with Paul Knapp. He holds a bachelor’s degree from Northwood University as well as an MBA from South University in Savannah. Over his career he has served on several boards related to hospitality education including those with American Hotel & Lodging Association (AHLA), FRLA Marketing Council; FRLA Educational Foundation Board; Culinary & Hospitality Academy at Forest Hill Community High School; as well as co-chairing Suppliers’ Council at American Resort Development Association.
FRLA represents more than 10,000 members including independent hoteliers/restaurateurs along with major franchises throughout Florida’s $112 billion hospitality industry.
