The Museum of Contemporary Art Jacksonville (MOCA), part of Arts UNF at the University of North Florida, has announced a book launch event for its latest catalog. The event will take place on October 29, 2025, from 7 to 9 p.m. at MOCA Jacksonville.
The new publication, titled “The Armory South: The 1924 Jacksonville Woman’s Club Exhibition Rediscovered,” was written and researched by Dr. P. Scott Brown, guest curator and Interim Dean of the Hicks Honors College at the University of North Florida. The catalog offers an in-depth look at MOCA’s current exhibition that shares the same name.
The launch event will begin with a presentation by Dr. Brown in MOCA’s Theater, followed by a book signing session. Attendance is free and open to the public on a first come, first served basis; seats can be reserved by pre-ordering a copy of the catalog.
According to MOCA Jacksonville, “‘The Armory South: The 1924 Jacksonville Woman’s Club Exhibition Rediscovered’ reassembles core works from a forgotten but seminal Modernist exhibition mounted in March 1924 by the Woman’s Club of Jacksonville and the newly founded Jacksonville Fine Arts Society (now MOCA). Planned to mark the beginning of the museum’s second century in 2025, ‘The Armory South’ tells several related stories of essential importance to the history of women in Modern art, the introduction of Modernism to the American South, and the ideas and relationships shaping American art in the mid-1920s.”
Dr. P. Scott Brown is an associate professor specializing in medieval art history at UNF. He holds degrees from Bard College and Yale University and has been with UNF since 2005. His academic work covers topics such as Romanesque sculpture and medieval architectural history. Brown has also served on MOCA Jacksonville’s Board of Trustees since 2015.
MOCA Jacksonville is located downtown and is recognized as one of Northeast Florida’s oldest art museums as well as one of America’s early contemporary art institutions. The museum became affiliated with UNF in 2009 and achieved accreditation through the American Alliance of Museums in 2025.
Founded originally as an initiative by local women artists in 1924, MOCA began as exhibitions aimed at supporting public school education before evolving into its current form as an educational leader and cultural institution focused on contemporary art created from 1960 onward.
For more details about visiting hours or upcoming programs at MOCA Jacksonville, information can be found on their website mocajacksonville.unf.edu or by calling their main number.
