The Sing Out Loud Festival’s Live Wildly Showcase drew more than 25,000 attendees to Francis Field in St. Augustine, Florida, over two days on September 20 and 21, 2025. The event featured performances from 14 acts, including headliners Hozier, Beabadoobee, Vance Joy, and The Teskey Brothers.
Visitors traveled from all 50 states, Washington D.C., Puerto Rico, Guam, and a dozen other countries to attend the festival. Three times as many two-day passes were sold compared to single-day tickets.
The festival combined music with environmental advocacy by raising over $130,000 for land conservation in St. Johns County through ticket sales. Attendees participated in activities beyond music performances such as visiting the Live Wildly tent designed after Florida’s springs and engaging with local conservation groups.
“This festival isn’t just about music – it’s about community, connection, and protecting what makes Florida so unique,” said Gabe Pellicer, CEO & President of SJC Cultural Events, Inc., which produces the Sing Out Loud Festival. “Bringing thousands of people together for live music and conservation delivers real impact and we’re incredibly proud of what this festival has achieved.”
Lisa Shipley, CEO of the Live Wildly Foundation added: “It’s truly inspiring to witness such a strong show of support for wild Florida, especially right here in St. Johns County, where these efforts will directly benefit local conservation. We’re honored to collaborate on a festival that brings people together through music while also deepening our collective dedication to protecting wild Florida for future generations.”
Sing Out Loud Festival is organized by SJC Cultural Events, Inc., which also manages venues like the St. Augustine Amphitheatre and Ponte Vedra Concert Hall.
The event was supported by multiple partners including the Live Wildly Foundation and several local organizations such as the St. Johns County Tourist Development Council and City of St. Augustine.
